Get To Know Us

Farnaz Badie — Principal

The Thought Bubble is founded by Farnaz Badie, a marketing veteran of blue-chip companies, with over 16 years of combined strategic and operational marketing and qualitative research expertise.Farnaz spent over 14 years in consumer marketing for UNILEVER and CAMPBELL's, in North America as well as in other parts of the world, including Europe, South America and the Middle East. During that time, she developed strategic direction and created products, national advertising, promotional programs, and new packaging for global brands such as Lipton, Knorr, and Campbell's Soup, as well as major national brands like Country Crock.

She left Unilever as Director of Marketing to become VP of Qualitative Research for one of the top 3 global Market Research companies, where she re-launched and significantly expanded the Qualitative Research service for their Consumer Packaged Goods clients in the US. She founded The Thought Bubble in 2005.

Farnaz is a member of the Qualitative Research Consultant Association (QRCA), and is fluent in Spanish. She obtained her BSc and MSc from the University of London, England, and is a certified moderator from the prestigious RIVA Institute.